Monetize Domain Name

The currently leader in domain monetizing market is probably parked.com. Other well known companies in this space are sedopro, Name Drive and DDC.com. Although they all claim to be different, or have the "highest payout" in the industry, they all have one thing in common. Their parked web page is made up entirely of advertisement links, or from the perspective of an unsuspecting user, contains no useful information.

Although the differentiating factor in current domain parking companies might be one has better keyword matching base on the domain name itself or option to allow domain owner to manually set up keywords which theoretically would better serve end user by guessing they're looking for. But ultimately it's just ads, no different from a flier some stranger hands you at the street corner.

As I talked about in the last post, the logical next wave of domain parking is content. "Content is the king" is latest slogan in the evolution of domain monetization. "what so new or evolutionary about creating website that contains useful information?" you ask. Isn't this why world wide web, or to some degree its predecessor Gopher became popular in the first place? The difference is, if you consider from a domain owners' perspective, how do you "develop" hundreds of website? The idea here isn't trying to turn your ONE website into the next facebook or youtube. The goal here is to generate a positive cash flow for each and everyone of your domain name. If you're able to make $100 per month per site, multiple that by 100 sites, you got yourself a very nice home business.

There sprung up few new "domain parking" companies such as DomainEmbarking, WhyPark, Noomle. Now "domain parking" isn't the name these companies like to use, and they are correct. Once the website contain information of some use, they are by definition no longer "parked." The new focus of these companies is to allow domain user easily develop websites with contents. Some of them does a decent job, some do not. One particular have the CNN look and feel, so why would a "www.japantickets.info" website look like CNN and have a whole bunch of news link? mmm.... I'm no expert, but I would think user is looking for information about buying tickets in Japan or tickets to Japan? Back to the drawing board for that one company I would say ....

In my next installment, I'll have a detail look at some of these content based domain parking companies.